5 Reasons You Should Outsource Your Social Media
If you have a dedicated marketing specialist, social media can be a tempting channel to handle in-house. Everyone uses it, and posting only takes a few minutes, so why not?
The reality is a bit different. To be successful, where platforms only show relevant content to your audience, social media marketing takes both time and specialized expertise. Here are 5 reasons you should outsource your social media.
1) Expert Advice
Outsourcing your social media business accounts means placing them in the hands of experts, who know exactly how to succeed. Each platform has a different tone and manner which takes time and skill to keep up with.
Social media is noteworthy as a marketing channel because it does not stand still. Social networks constantly announce changes to their structure, which have major impacts on how to best market on their platform. For example, Instagram just announced a forthcoming change in how marketers create and manage their profiles on the platform. As your dedicated social media agency we adjust your strategy to keep up with industry updates for maximum exposure and engagement to your channel.
A successful social media strategy requires time and effort. You could hire a dedicated social media specialist who will be your in-house solution. But hiring and training someone takes time and money, both of which you can save by outsourcing your efforts to external experts instead. Outsourcing is the most cost-effective solution to your social media accounts. By letting an expert outside your business take on these tasks, you will only be paying for what you need and our agency has the tools and knowledge needed to amplify and grow your audience. Being an agency we handle several accounts and have partner access to platforms that can be otherwise costly to purchase or subscribe to for one account.
3) Social Media Etiquette
Your social media accounts need to have a tone and a personality to gain an engaging audience. This allows you to connect with your audience freely and make them feel as part of the business. When comments, reviews and shares are positive, it can greatly benefit your business. When they're not, however, a seemingly straightforward situation can quickly lead to a PR disaster. Read these social media disasters.
When you outsource your social media, there isn’t one person working on it. It is a team working together, brainstorming ideas and coming up with the most effective strategy for your brand on an on-going basis.
4) Reduce Your Stress
Social media takes time and patients to grow. Outsourcing your efforts also means outsourcing that stress, while you are free to work on other projects that better suit your strengths. Its time to stop worrying about what caption goes with that image or what you should post tomorrow. We live, breathe online and our social media team is border line neurotic checker of Instagram, Facebook, Twitter. Let us take the stress away from you.
5) Focus on Your Business
Outsourcing social media also frees up your time to work on your business. You may not have any marketing expertise, and prefer to focus on developing your business. If you have a small team or you are not an expert in online, let us handle that side of your business. Social media marketing takes time - time that you can better use working on growing your business.
Outsourcing your social media may seem like an odd choice at first; after all, you know the medium and have a personal account! But considering the above, it actually is a smart decision for your business to optimize its efforts, see results and reduce your stress. To learn more about the various outsourcing opportunities you have within the medium, contact us.